SCAN
THE FUTURE
CyberTruck landing in Montreal
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The first Cybertruck in Quebec; and it was ours.
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At a time when the Cybertruck had just launched in the U.S. and none existed in Montreal, we brought one from New York to create a one-of-a-kind impact.
TARGET AUDIENCE
LOCAL POTENTIAL APPLIANCE BUYERS
THE HOOK
CYBERTRUCK QR BILLBOARD
LOCATION
MONTREAL, CANADA
CLIENT
BONPRIX ÉLECTROMÉNAGERS
They toured key spots in Montreal with the Cybertruck, turning it into an interactive attraction. QR code magnets invited people to scan and instantly join a client-exclusive contest.
The goal was to grab attention by leveraging the strong reactions the vehicle provokes.
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ABOUT BONPRIX ELECTROMENAGERS
STORE PRESENCE
Montreal, Laval and Longueuil / Quebec, Canada
BUSINESS & INDUSTRY
Home appliances / Consumer electronics retail
The QR code led to our website and contest page. To participate, people simply had to post a photo with the Cybertruck, tag BonPrix Électroménagers, and they were automatically entered to win $500 and get 30% off appliances.
We turned the first Cybertruck in Montreal into real brand impact, helping our client capture the public’s attention and gain media coverage.
