Case Study

MAKE SAVINGSGREAT AGAIN

Turning controversy into visibility with bold, unexpected advertising.

BONPRIX ÉLECTROMÉNAGERSMONTREAL, CANADA

Overview

Trump was extremely popular in Quebec, not because people admired him, but because many disliked him.

That controversy made him the ideal figure to catch attention, spark strong reactions, and drive visibility for our client's promotion.

Through indirect advertising: we created a flyer to give away so people would think it was about Trump.

We visited the most common public places with our team member disguised as Trump and filmed the reactions.

Our flyer sparked curiosity — people couldn't wait to see what it was all about. The spotlight was always on our client's promotion.

Gallery

About the Client

BONPRIX ÉLECTROMÉNAGERS

Store Presence

Montreal, Laval and Longueuil / Quebec, Canada

Website

Business & Industry

Home appliances / Consumer electronics retail