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Search & advertising

Google Ads management in Montréal and Laval

Search and Performance Max campaigns that are measured before they are scaled.

Most wasted ad spend comes from two things: conversions that are not tracked, and search terms nobody reads. We fix the tracking first, then run bilingual campaigns and prune what does not bring leads.

How it runs
  1. 01 · Tracking

    Calls, forms and sales are counted once, in GA4 and Google Ads

  2. 02 · Search terms

    Each week, searches that waste budget become negative keywords

  3. 03 · Human check

    You approve budgets and any new campaign

  4. 04 · Result

    A monthly report: cost per lead, what changed and why

An example flow. Your steps, tools and approvals are mapped with you before anything is built.

In practice

What it looks like in a business like yours

Local services

Calls and quote requests from people searching for your service near Montréal, Laval or Québec City.

Online stores

Shopping and Performance Max campaigns fed by a clean Google Merchant Center product feed.

Bilingual markets

Separate French and English campaigns, so each search sees an ad and a landing page in its own language.

What's included

What the work covers

  • Conversion tracking (calls, forms, purchases) checked in GA4 and Google Tag Manager before any budget goes up
  • Search and Performance Max campaigns, in French and English when your market needs both
  • Search-term review and negative keywords on a fixed cadence
  • Landing-page recommendations when the page, not the ad, is the bottleneck
How we work

From the first call to results

  1. Audit

    We review the account, the tracking and the last months of search terms before proposing anything.

  2. Tracking

    We make sure every lead or sale is counted once, in the right place.

  3. Launch

    Campaigns go live with a budget you approve and a clear goal per campaign.

  4. Optimize and report

    Regular adjustments, and a monthly report that says what worked, what did not and what changes next.

What you get

Deliverables

  • Account and tracking audit
  • Campaign structure and ads in FR/EN
  • Negative keyword lists kept up to date
  • Monthly performance report

What we don't promise

We do not promise a cost per lead or a position before seeing your account: auctions, competition and budget decide that. We tell you what we see after the audit.

How it's priced

Your ad budget and our management fee are two separate lines in the quote. The fee depends on the number of campaigns, languages and how much tracking needs fixing.

Every mandate is confirmed in a written quote (scope, deliverables, timeline, GST/QST) before any work starts.

Built in-house

We run this work on our own products first

We run Google Shopping campaigns fed by product feeds we maintain in Merchant Center for retailers, and we set up GA4 measurement with consent mode, the same set-up this site uses.

Active clients
25+
Posts published in 90 days
4,000+
Blog articles in 90 days
1,000+

Source: Krealo Publisher data for our client companies, July 14 – October 12, 2026.

FAQ

Questions, answered directly

Are Google Ads spend and management fees separate?

Yes. Google bills your card directly for the clicks; our management fee is a separate line in the written quote.

Who owns the Google Ads account?

You do. The account is in your name and we work through manager access, so the history and the data stay with you if we stop working together.

How fast will we see results from Google Ads?

Search campaigns bring clicks within days of launch, but the first weeks are for learning: we judge them on cost per lead once enough conversions have been counted, not on the first day.

What do we need to prepare before starting?

Access to your Google Ads, Google Analytics and Tag Manager accounts if you have them, your offers and service areas, and the page or phone number where leads should arrive.

Let's map your first project

Contact us