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Case Study

MOTHER'S DAYCAMPAIGN

100 Roses for 100 Mothers

BONPRIX ÉLECTROMÉNAGERSMONTREAL, CANADA
Overview

To create a meaningful emotional connection with our local community and position the brand as warm, human, and deeply appreciative of mothers.

We gifted 100 roses to 100 mothers during a heartfelt street activation on Mother's Day. The event took place at Place des Arts and was fully documented for social media.

Our team organized a surprise street activation on Mother's Day, distributing roses in a high-traffic area to maximize emotional and visual impact.

Photos and videos from the event were posted across our social platforms, generating strong engagement and reinforcing brand connection.

Gallery
Roses
Roses
Bonne fête des mères
Bonne fête des mères
Greeting card
Greeting card
Woman holding roses
Woman holding roses
About the Client

BONPRIX ÉLECTROMÉNAGERS

Store Presence
Montreal, Laval and Longueuil / Quebec, Canada
Business & Industry
Home appliances / Consumer electronics retail
The Outcome

A rose may not last forever — but the gesture, the smile, and the memory will. And that's what people will remember about our client's company.

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