Case Study
SKYDIVINGSURPRISE
20 dollars for a dream
BONPRIX ÉLECTROMÉNAGERSMONTREAL, CANADA
Overview
We launched a multi-layered campaign mixing sales incentives with brand engagement, including a street activation where followers could win $20 — or choose to fulfill a dream instead.
This approach elevates BonPrix beyond discounts, fostering authenticity, trust, and loyalty by creating memorable customer experiences.
This type of campaign is very effective in Québec due to the high perception of tax costs, especially on big-ticket items like appliances.
By turning a street interaction into a story worth sharing, BonPrix multiplies its visibility organically, reaching audiences that traditional ads alone could never capture.
Gallery
About the Client
BONPRIX ÉLECTROMÉNAGERS
Store Presence
Montreal, Laval and Longueuil / Quebec, Canada
Business & Industry
Home appliances / Consumer electronics retail
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