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Transforming Creativity into Impact

with Bold, Unexpected Advertising.

Trump was extremely popular in Quebec, not because people admired him, but because many disliked him.
That controversy made him the ideal figure to catch attention, spark strong reactions, and drive visibility for our client’s promotion.

TARGET AUDIENCE

LOCAL POTENTIAL APPLIANCE BUYERS

THE HOOK

MAN WEARING A TRUMP MASK

LOCATION

MONTREAL, CANADA

CLIENT

BONPRIX ÉLECTROMÉNAGERS

Through indirect advertising: we created a flyer to give away so people would think it was about Trump.

We visited the most common public places with our team member disguised as Trump and filmed the reactions.

ABOUT BONPRIX ELECTROMENAGERS

STORE PRESENCE

Montreal, Laval and Longueuil / Quebec, Canada

WEBSITE

BUSINESS & INDUSTRY

Home appliances / Consumer electronics retail

Our flyer sparked curiosity — people couldn’t wait to see what it was all about.

The spotlight was always on our client’s promotion.