MOTHER'S DAY
CAMPAIGN
100 Roses for 100 Mothers
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To create a meaningful emotionalconnection with our local community and position the brand as warm, human, and deeply appreciative of mothers.
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We gifted 100 roses to 100 mothers during a heartfelt street activation on Mother’s Day. The event took place at Place des Arts and was fully documented for social media.
TARGET AUDIENCE
EVERY MOTHER IN MTL
THE HOOK
FREE ROSES TO OFFER
LOCATION
MONTREAL, CANADA
CLIENT
BONPRIX ÉLECTROMÉNAGERS
Our team organized a surprise street activation on Mother’s Day, distributing roses in a high-traffic area to maximize emotional and visual impact.
ABOUT BONPRIX ELECTROMENAGERS
STORE PRESENCE
Montreal, Laval and Longueuil / Quebec, Canada
BUSINESS & INDUSTRY
Home appliances / Consumer electronics retail
Photos and videos from the event were posted across our social platforms, generating strong engagement and reinforcing brand connection.
A rose may not last forever — but the gesture, the smile, and the memory will. And that’s what people will remember about our client’s company.
