SKYDIVING
SURPRISE
20 dollars for a dream
We launched a multi-layered campaign mixing sales incentives with brand engagement, including a street activation where followers could win $20—or choose to fulfill a dream instead.
TARGET AUDIENCE
LOCAL POTENTIAL APPLIANCE BUYERS
THE HOOK
THE POSSIBILITY OF WINNING 20 DOLLARS OR FULFILLING A DREAM
LOCATION
MONTREAL, CANADA
CLIENT
BONPRIX ÉLECTROMÉNAGERS
This approach elevates BonPrix beyond discounts, fostering authenticity, trust, and loyalty by creating memorable customer experiences
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ABOUT BONPRIX ELECTROMENAGERS
STORE PRESENCE
Montreal, Laval and Longueuil / Quebec, Canada
BUSINESS & INDUSTRY
Home appliances / Consumer electronics retail
The central focus is short-term urgency and direct financial benefit. The message “We Pay 2 Taxes” is bold, simple, and immediately understandable. It reduces the mental barrier for buyers by highlighting savings on mandatory costs (GST + QST in Québec).
This type of campaign is very effective in Québec due to the high perception of tax costs, especially on big-ticket items like appliances.
By turning a street interaction into a story worth sharing, BonPrix multiplies its visibility organically, reaching audiences that traditional ads alone could never capture.
