Managing several brands raises the cost of a wrong post. We compare Buffer Team, Krealo Publisher Pro and Holo Scale on approval workflows, brands, team seats and pricing so you can pick the right fit for your agency.
For agencies and teams managing several brands, the tools that clearly support review before publishing are Buffer Team, which adds approval workflows, permissions and unlimited users at $10/month per channel, and Krealo Publisher Pro (our own product), where every post waits for a person's approval, with up to 3 companies, team collaboration and tasks at $99/month per company plus $15/user. Holo Scale supports 3 brands and 5 team invites at a lower price, but its pricing page does not describe an approval workflow. Pick based on how you bill clients: per channel, per brand or per seat.
Prices and features as listed on each vendor's public pricing page on October 19, 2026; they change often.
Why approval workflows matter when you manage several brands
When one person posts for one business, mistakes are rare and easy to catch. When a team posts for several brands, the risks grow: the wrong logo on the wrong account, an outdated offer, a caption in the wrong tone, or an AI draft that nobody read. An approval workflow puts a checkpoint between "drafted" and "published". For agencies it also creates a clear record that the client, or an account manager, signed off.
A useful approval setup should give you:
- Separate workspaces per brand, so content never crosses accounts.
- Roles and permissions, so writers draft and approvers publish.
- A clear queue of what is waiting for review.
- Room for comments or tasks, so feedback does not get lost in email.
- Predictable pricing as you add clients, channels and team members.
Comparison for agencies and multi-brand teams
| Feature | Buffer Team | Krealo Publisher Pro (our own product) | Holo Scale |
|---|---|---|---|
| Price | $10/month per channel ($120/year per channel) | $99/month per company + $15/user | $48.33/month ($19.33/month paying 6 months) |
| Brands / companies | Priced by channel | Up to 3 companies | 3 brands |
| Team members | Unlimited users | Team collaboration, $15/user; tasks at +$5/seat | 5 team invites |
| Approval before publishing | Approval workflows and permissions | Every post waits for a person's approval | Not described on its pricing page |
| AI content creation | AI assistant | AI captions and media, AI agents, company "Brain" | 325 creations/month, Autopilot |
| Inbox for DMs and comments | Not stated on its pricing page | Yes | Not stated on its pricing page |
| Reporting | Branded reports | Google Analytics on Business plan | Analytics |
| Free trial / free plan | 14-day trial | Free plan (1 company) | No free trial |
Buffer Team: approvals and branded reports, priced per channel
Buffer's Team plan is a solid, proven option for agencies that already create content in-house. It includes unlimited users, approval workflows, permissions and branded reports, which are useful when you send monthly results to clients. It covers a long list of channels, including Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon and Substack.
Where Buffer is better: unlimited users means adding freelancers or client reviewers does not raise your bill, and branded reports are included. Watch the per-channel cost: an agency with many clients, each on several networks, pays for every channel. Its pricing page does not indicate that it writes the content or publishes blogs. See Buffer alternatives.
Krealo Publisher Pro: AI drafts, a person approves, per company
Krealo Publisher is our own product. The Pro plan suits teams that want AI to do the drafting while people keep control of what gets published:
- Up to 3 companies, each with its own company "Brain" holding brand details.
- Unlimited connected accounts and unlimited posts.
- AI captions and media, and AI agents that draft for each brand.
- Every post waits for a person's approval before it is published.
- An inbox for DMs and comments, team collaboration and tasks (+$5/seat).
- Publishing to 11+ platforms, including Google Business Profile.
Agencies that also run client websites can move a brand to Business ($299/month per company + $15/user) to add blog publishing to WordPress, Wix and Shopify, Search Console, auto-blog and Google Merchant Center. Where Krealo is weaker: per-company pricing is higher than Holo, and Buffer's unlimited users can be cheaper for large teams. Details on the Krealo Publisher page.
Holo Scale: affordable multi-brand content creation
Holo Scale gives you 3 brands, 5 team invites, 325 creations a month, Autopilot and Analytics. It builds each brand from its website URL and generates ads, social posts, blog content and emails, in 99+ languages. For a small agency that needs creative volume across a few brands on a tight budget, it is very good value.
What to check: its pricing page does not describe an approval workflow, and does not mention Google Business Profile. If client sign-off is part of your process, confirm how reviews would work before committing. There is no free trial. Read Krealo Publisher vs Holo for the full breakdown.
How to choose for your agency
- Your team writes the content and you need client sign-off and reports: Buffer Team.
- You want AI to draft for each brand, with mandatory human approval and a shared inbox: Krealo Publisher Pro.
- You need low-cost creative volume for up to 3 brands: Holo Scale, with your own review process.
- You also manage client blogs and Google tools: Krealo Publisher Business.
Before deciding, model your real costs: count clients, channels per client and team seats, then price each tool against that number.
FAQ
Which social media tool has approval workflows?
Buffer includes approval workflows on its Team plan. In Krealo Publisher, every post waits for a person's approval on all plans. Holo's pricing page does not describe an approval workflow.
How many brands can I manage on each plan?
Krealo Publisher Pro covers up to 3 companies and Holo Scale covers 3 brands. Buffer prices by channel rather than by brand.
Which option is cheapest for a large team?
Buffer Team includes unlimited users, so team size does not change the price; you pay $10/month per channel. Krealo Publisher charges $15 per user, and Holo Scale includes 5 team invites.
Can clients approve posts themselves?
Tools with approval workflows let you route posts to a reviewer before publishing. Check each tool's roles and permissions to decide whether clients or your account managers approve.
Give every brand a safe path to publish
If you want AI drafting with human approval built in for every client, compare plans on the Krealo Publisher pricing page and start with the Free plan.
