Your Google Business Profile deserves the same attention as your social feeds. We compare which tools publish to it: Buffer and Krealo Publisher list it as a channel, while Holo's and Sintra's pricing pages don't mention it.
If you want one tool that schedules your social posts and also publishes to your Google Business Profile, two of the tools we compared clearly list it: Buffer and Krealo Publisher. Buffer is the low-cost scheduler that charges per channel; Krealo Publisher (our own product) uses AI agents to write the posts and publishes them after a person approves each one. Holo and Sintra do not indicate Google Business Profile publishing on their pricing pages, so if your local listing matters, check that point before you buy.
Prices and features as listed on each vendor's public pricing page on October 19, 2026; they change often.
Why Google Business Profile posts belong in your scheduler
For a local business, the Google Business Profile is often the first thing a customer sees when they search your name or your service plus your city. Posting offers, events and updates there keeps the profile active and gives searchers fresh reasons to call or visit. The problem is that many social media tools only cover Facebook, Instagram and the like, which leaves someone logging into Google separately to post the same update again.
A scheduler that treats Google Business Profile as just another channel removes that duplicate step:
- One calendar for every channel, including your Google listing.
- The same post adapted once, then sent everywhere.
- Fewer forgotten updates when the week gets busy.
- One place for your team to review what goes live.
Which tools publish to Google Business Profile
| Tool | Google Business Profile | Other channels listed | Entry price |
|---|---|---|---|
| Buffer | Yes, listed as a channel | Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Bluesky, Mastodon, Substack | Free (3 channels); Essentials $5/month per channel |
| Krealo Publisher (our own product) | Yes, listed as a channel | Facebook, Instagram, LinkedIn, TikTok, Pinterest, X, YouTube (11+ platforms in total) | Free (1 company, 3 accounts); Pro $99/month per company + $15/user |
| Holo | Not mentioned on its pricing page | Instagram, Facebook/Meta, LinkedIn, TikTok, Pinterest, plus Shopify, Slack, Gmail, WordPress | Starter $20.33/month ($8.13/month paying 6 months) |
| Sintra | Not mentioned on its pricing page | Its pricing page does not mention scheduling or publishing to social networks | $48.50/month (1 month) down to $15.60/month (12-month plan) |
Buffer: the most channels for the lowest price
Buffer is a well-known scheduler with a long channel list, and Google Business Profile is one of them. Its Free plan covers up to 3 channels with 10 scheduled posts per channel and an AI assistant. Essentials costs $5/month per channel with a 14-day trial; Team costs $10/month per channel and adds unlimited users, approval workflows, permissions and branded reports.
Where Buffer is better: it is simple, it is cheap when you only manage a few channels, and it covers networks such as Threads, Bluesky, Mastodon and Substack. Where it stops: its pricing page does not indicate that it writes SEO articles, publishes blogs to your website or connects to Google Merchant Center. You or your team still create the content. See more in our Buffer alternatives comparison.
Krealo Publisher: AI writes it, you approve it, it goes to Google too
Krealo Publisher is our own product, built in Laval, Québec. Its AI agents write captions and media using a company "Brain" that holds your brand details, then publish to Facebook, Instagram, LinkedIn, TikTok, Pinterest, X, YouTube and your Google Business Profile. Every post waits for a person to approve it before it is published, and DMs and comments come into one inbox.
- Free: $0 forever, 1 company, 3 connected accounts, 15 scheduled posts per month, AI text.
- Pro: $99/month per company + $15/user, up to 3 companies, unlimited accounts and posts, AI captions and media, AI agents, inbox and team collaboration.
- Business: $299/month per company + $15/user, adds blog publishing to WordPress, Wix and Shopify, Google Analytics, Search Console, auto-blog and Google Merchant Center.
Where Buffer is better than us: lower entry price per channel, more niche networks, and a 14-day trial on paid plans. Where Krealo Publisher is better: it writes the content, not just schedules it, and on Business it connects your social posts, your website blog and your Google tools in one place. Details on the Krealo Publisher product page.
Holo and Sintra: strong at creation, not listed for Google
Holo is a capable, low-cost content generator. It sets up your brand from your website URL and creates carousels, reels, UGC videos with avatars, variations and translations. Its integrations include the main social networks, Shopify and WordPress. Its pricing page, however, does not mention Google Business Profile.
Sintra offers 12 AI helpers, including Soshie for social media, for one subscription. It is useful as a general AI assistant, but its pricing page neither mentions publishing to social networks nor Google Business Profile.
If you choose either one, plan for a separate way to post on your Google listing.
What to check before you buy
- Is Google Business Profile listed as a channel on the pricing or features page, not just "Google" in general?
- How is it billed: per channel, per company or per user? Add up your real number of accounts and people.
- Who writes the content: the tool or you?
- Is there an approval step before anything goes public?
- Does it cover your blog too, if you also publish articles on your website?
For more side-by-side breakdowns, browse our comparison hub.
FAQ
Can Buffer post to Google Business Profile?
Yes. Buffer lists Google Business Profile among its channels, alongside Instagram, Facebook, TikTok, LinkedIn, X, YouTube and others. It is priced per channel.
Does Krealo Publisher post to Google Business Profile?
Yes. Google Business Profile is one of the channels Krealo Publisher publishes to, together with Facebook, Instagram, LinkedIn, TikTok, Pinterest, X and YouTube. Each post waits for human approval.
Does Holo publish to Google Business Profile?
Holo's pricing page does not mention Google Business Profile. Its listed integrations are Instagram, Facebook/Meta, LinkedIn, TikTok, Pinterest, Shopify, Slack, Gmail and WordPress.
Is there a free tool that posts to Google Business Profile?
Both Buffer and Krealo Publisher have free plans. Buffer's covers up to 3 channels; Krealo Publisher's covers 1 company with 3 connected accounts and 15 scheduled posts per month.
Keep your Google listing as active as your social feeds
If you want AI to draft posts for your social networks and your Google Business Profile, with you approving each one, see the plans on the Krealo Publisher pricing page and start free.
